Massillon Buehler's debuts Ohio's new brand
The OHLQ brand is a system of core design elements that combine to create a distinctive look and feel that was chosen to replace generic “State Liquor” branding that is currently used in most Ohio agencies.
Buehler’s Fresh Foods in Massillon announced the official opening of the Massillon Liquor Agency, adjacent to the supermarket, on April 4.
The Massillon Liquor Agency will be the first store in Ohio to fully implement the new Ohio Liquor OHLQ brand developed by the Ohio Department of Commerce Division of Liquor Control. The OHLQ brand is a system of core design elements that combine to create a distinctive look and feel that was chosen to replace generic “State Liquor” branding that is currently used in most Ohio agencies.
“We find the Ohio Division of Liquor Control to be a terrific partner and are very impressed with their vision and execution," said Dan Shanahan, CEO and president of Buehler’s Fresh Foods. "Under Jim Canepa’s leadership, the division is fixing problems, branding for the future and growing again. We are happy to be part of it.”
“We are proud to offer our customers the convenience of one-stop shopping and have strived to respect customers' considerations by offering two entrances into the agency: one from inside the Buehler store and another directly from the parking lot,” said Ron James, Buehler’s director of beer, wine and liquor.
“While the look is a big focus of the brand, it’s also about the feel," said Lindsey Leberth, brand manager for the Ohio Department of Commerce. "We want consumers to feel supported in their shopping experiences with educated and helpful staff willing to assist."
Buehler’s Massillon Liquor Agency hours will be Monday through Saturday from 9 a.m. to 9 p.m. and closed on Sundays.
“The Massillon team is excited to bring this opportunity to our store. We look forward to introducing a new service and meeting new customers,” said Ben Sigler, store manager at Buehler’s Fresh Foods in Massillon.