WCCVB Visitor’s Guide out soon, includes Alexa

WCCVB Visitor’s Guide out soon, includes Alexa

Advertising in the annual Wayne County Visitor’s Guide, produced by the Wayne County Convention and Visitors Bureau, will include Amazon Alexa, a free virtual assistant mobile device application that allows users to ask what services, stores, shops or other businesses are nearby, rather than looking them up.

“We implemented the technology last year,” bureau executive director Martha Starkey said. “Advertising prices start at $100 for the year. It includes a line listing, which is your name, address, phone, email, website and hours of operation.”

Along with a description, advertisers also get integrated into the Alexa application service.

Alexa will attempt to answer almost any question asked of her, and Starkey said the service has been a boon to advertisers hoping to reach the tech-savvy crowd.

“Not only does it respond to locations of businesses,” Starkey said, “you can ask ‘what is happening this weekend’ and Alexa will reply with what is on our calendar of events, which is free if you are listed in our calendar.”

Using Alexa merges traditional advertising avenues with new technology. But Starkey said the reach doesn’t end in the virtual world. The guide has a circulation of 150,000 and is distributed to travel shows throughout the Midwest, Ohio Department of Transportation information centers, AAA and neighboring visitors bureaus.

“We use six different brochure-distribution services to get the brochures out to the public, and it is on our website for downloading,” Starkey said.

The reach of the brochure is further than within Wayne County borders. “Businesses and services are getting promoted all around the state,” Starkey said.

The deadline for purchasing an advertisement in the guide is Nov. 8. For more information call the WCCVB at 330-264-1800 or visit www.wccvb.com. The guide will come out in January 2020.

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