Underage drinking prevention campaign offered for parents

Underage drinking prevention campaign offered for parents
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By modeling behaviors, parents can see the many natural opportunities for initiating the conversation about alcohol with their children.

                        

The Tuscarawas County Anti-Drug Coalition is joining forces with the Substance Abuse and Mental Health Services Administration to launch “Talk. They Hear You.”

The national campaign is designed to empower parents to talk to their children as early as 9 years old about the many risks associated with underage drinking.

A 2018 Tuscarawas County Community Health Improvement Plan showed the following of students surveyed from Tuscarawas County schools:

—Of students grades 6-12, 38% responded they had drank alcohol (at least one drink of alcohol on at least one day during their life).

—Of students grades 6-12, 16% responded they were a current drinker (at least one drink of alcohol on at least one day during the past 30 days).

—Of students grades 6-12, 8% responded they were a binge drinker (drank five or more drinks within a couple of hours on at least one day during the past 30 days).

—Of students grades 6-12, 8% responded they drank for the first time before age 13 (of all youth).

—Of current drinkers grades 6-12, 41% said they had obtained the alcohol they drank by someone giving it to them (of current drinkers).

—Of students grades 6-12, 11% responded they had rode with a driver who had been drinking alcohol (in a car or other vehicle on one or more occasion during the past 30 days).

Through “Talk. They Hear You,” the ADC is working with parents of children age 9-18 to increase their awareness of the seriousness and pervasiveness of underage drinking and equip them with the knowledge, skills and confidence to help prevent their children from drinking.

“Talk. They Hear You” provides the ADC with parent resources and materials to distribute in the community including the campaign’s public service announcements. These PSAs and materials show parents seizing the moment to talk with their kids about alcohol such as while preparing dinner or doing chores. By modeling behaviors, parents can see many natural opportunities for initiating the conversation about alcohol with their children.

The campaign also offers parents a way to practice talking about underage drinking with their children through an interactive role-play simulation they can use anytime. Check out the “Talk. They Hear You” app at www.samhsa.gov/underage-drinking/mobile-application.

For more information about how to speak with your child to prevent youth substance use and local resources, visit www.adctusc.org.


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