Local firm launches new brand identity
Rea, a business advisory and accounting firm, announced the launch of its new brand identity.
The rebrand reflects Rea’s commitment to building lasting partnerships with clients and maintaining the core values established by founder Richard C. Rea in 1938. Under the new tagline “Let’s Build Together,” Rea, formerly Rea & Associates, emphasizes its role as a guide in helping clients navigate financial challenges and opportunities.
“This isn’t just about updating our look. We are reinforcing our commitment to walking alongside our clients as they build their futures,” said Mark McKinley, CPA, CEO of Rea. “Our new brand identity captures the essence of what makes Rea special: our dedication to fostering genuine relationships, delivering proactive solutions and maintaining unwavering loyalty to our clients’ success.”
Investment Partners, Rea’s wealth management division, will likewise rebrand as Rea Wealth Management.
“Aligning our brand with Rea’s brings clarity to who we are and the strong partnership we formed with Rea when we merged in 2023,” said Doug Bambeck, AIF, chief compliance officer for Rea Wealth Management. “Our unified brand clearly signifies that we are part of the larger Rea firm and celebrates our long-standing relationship that dates back decades.”
The new brand identity will be implemented across all Rea locations and communications channels throughout 2025.
Visit www.reaadvisory.com. Rea Wealth Management can be found online at www.reawealth.com.