This is not your father’s body shop

  • By Mark Weaver
  • May 1, 2011
  • 261
                        
Car repair after an accident is at best an inconvenience, and at worst, a nightmare of wasted time and money. No, it’s not on anyone’s bucket list. Ron Nagy knows this. “Everybody that comes in here says, ‘I don’t even have time to be here.’ We are constantly looking at how we can make it easier for the customer.” That’s the thinking of Nagy’s Collision Center owners Ron and Dan Nagy. “When you wreck your car, you have to give it up, and all you want is it back,” said Ron. “You don’t care about what paint I spray or if Jeff Gordon sponsors it, you just want your car back.” Nagy’s goal is to make it as easy as possible. Everything from online estimates that don’t require a trip to the body shop, direct repair service with insurance companies, monitoring your car’s repair online, onsite car rental, and the fastest completion times around. “The electronic estimate is a process we’ve just started, and it’s really working well,” Ron Nagy said. “On our website, you give some basic information and attach photos.” With that information, Nagy’s completes a repair estimate and emails it to the customer. “That goes back to the convenience, the customer service. We follow technology to make it as easy for the customer as possible, and e-estimates are a big part of that.” Nagy’s also uses the AutoWatch program, which allows customers to follow the progress on their car’s repairs by online photos updated daily. One of the keys at Nagy’s is the effective use of their six locations. The original shop is in Doylestown, which the brothers manned for ten years after taking over for their father. They now have two locations in Wooster, an Express site in Orrville, and shops in Wadsworth and the Millersburg area. “You drop off your car at any location, and we’ll take care of it,” said Nagy. Vehicles are moved to the location that can complete the repair most quickly. To make it even easier, Nagy’s has a Hertz car rental office on location at each of their shops. Some of their expansion was in response to insurance company requests. “We know our cycle times, and we know we can beat anybody, because of our standard operating procedure, and our quality control,” said Nagy. “We work very closely with the insurance industry, because most people say, ‘just fix the car. I don’t care where. When will it be done?’ Plus, we are a direct repair provider for every major insurance company.” This allows them to start repairs right away, and saves the customer days on the repair time. So while technology is a great tool in making the process easier for their customers, it’s also vital to delivering the quality repairs the Nagy name requires. While quality may sound like an empty buzz word, Nagy sees it as crucial to his most important goal, the satisfied customer. “Today’s vehicles are so precise, that the tolerances have to be perfect,” he said. “You can’t get away with an average repair and make it look perfect. The technicians 30 years ago could get by as average. The technicians today are artists. The painters we have are artists. You can’t get by with average.” It’s not just the owners who are passionate about the work they do. “It really does come down to quality,” Nagy says about his technicians. “The guys that really have a passion about their work, they will do a better job.” Nagy’s has received the I-CAR® Gold Class Professionals™ designation, which requires all of their technicians to achieve a high level of training, and keep it updated annually. Keeping customers happy is not something that’s left to chance. Nagy’s has a detailed and specific process for every step of the way in the repair of a car. With specific procedure to follow from estimating to completion, there is no guess work in handling a job. This leads to a promise kept. “We know when the car is going to be done because it’s following the process,” said Nagy. What sets them apart? Nagy explains, “My name’s on the front of the company. We take that really seriously. Not every job is perfect, but the key is, if something is wrong, I want to correct it. We really take seriously the quality of the repairs, because my name’s on it.” They may not pound out fenders the same way their father taught them. But Ron and Dan Nagy continue the tradition of delivering their best work for the people who really matter, their customers.


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