Dover eyecare business recognized in contest
The Dover-based business was named an honorable mention in the international contest.
VisionTrends by Dr. Scott Keating has been recognized as one of 2024’s America’s Finest Optical Retailers by INVISION, the magazine for the American eyecare professional. The Dover-based business was named an honorable mention in the international contest.
Now in its 11th year, the annual contest highlights the best examples of independent eyewear retailers in the United States and Canada.
“Every year it is our honor to bring our readers the best of the best of independent optical retail in our industry,” said Deirdre Carroll, INVISION’s editor-in-chief. “But a business wouldn’t really fit our Finest criteria if it weren’t an exceptional example of creative marketing, spectacular design and a unique story. Each year I am truly astounded by the caliber of entries we receive, and this year is no exception.”
Stores are judged on exterior appearance, interior appearance/design, store biography, marketing, web presence and overall individuality by an expert panel of industry judges.
The winner is featured in a multi-page spread in the July/August issue of INVISION and on invisionmag.com. Honorable mentions are announced in the same issue, and each receives an America’s Finest Optical Retailers profile in a monthly issue of INVISION from September 2024 through June 2025.
Email Carroll at dee@invisionmag.com.
VisionTrends is located at 707 N. Wooster Ave. in Dover.